Telling Your Story Online Part 1: Creating Content That Connects

“Can you hear me now…”

telling your story online part 1

This morning I was watching the Today show. They were featuring the Olympics in Rio and were attempting to interview Michael Phelps to find out his thoughts on carrying the torch into the opening ceremonies. However, they were having technical issues and were unable to successfully get the interview even though Micheal Phelps was only about 10 miles away from where they were set up on site.

After a few tries, Michael grabbed a phone and was able to hear the questions and finished the interview. When it was over they transitioned back to Savannah in the NY studio. She was holding a phone saying “Can you hear me now?”

Lately I’ve been super interested in marketing and why some content works better than others. This immediately got me thinking about why the “Can you hear me now…” campaign was so successful for Verizon a few years ago.

Let’s take a closer look together and see why so many connected with this content and how we can learn from it to create our own content to connect with our target audience.
If you are unfamiliar with the Verizon campaign, it was basically Verizon’s ‘Test Man’ walking around saying “Can you hear me now….pause…Good!” This campaign began in 2002 and lasted 9 years!!!

Wow!!! Almost a decade for a single campaign idea. That is pretty successful. So why? Why did this connect so well??? Continue reading